All websites should be unique in their way. Every eCommerce site should have certain elements to stay relevant and competitive. Trends in eCommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search, all aim in making the site unique.
But trends alone don’t guarantee conversion rates or robust user experiences. To stay relevant and competitive, there are certain elements that every eCommerce site should have. Getting in touch with our eCommerce website development company in Kerala will be beneficial for you to incorporate those features into your website.
Here is a list of 10 must-have features that attract online shoppers.
Keeping your site simple is the key. Simplicity should be a goal in good design but you don’t have to sacrifice elegance to achieve it.
Studies show that 76% of consumers say the most important characteristic of a website is the ease of use.
The objective of your site must be to help shoppers get to what they want faster and without running into unnecessary complexity. Hence, focusing on the user experience matters. Provide shopping categories, filters, comparison capabilities, and all that it takes to create one.
Make your eCommerce site more user-friendly by:
- Improving search functionality with an autocomplete option like Under Armour:
- Create effective, visual navigation like Stanley
- Pre-populate forms like Target
Your eCommerce sites should have a competitive advantage instead of creating a troublesome experience.
2. Mobile-Friendly Website
Did you know that mobile shopping accounts for 50% of online transactions?
Only with a responsive website does the content intuitively adapt to whatever device is accessing and provides the most user-friendly experience.
Maybe you have millions of product pages or five, but creating a mobile-friendly experience for your shoppers only will improve sales and potentially your rankings.
3. High-Resolution Photos & Video
Posting one photo with a few bullet points and a price tag was done previously. But nowadays, shoppers want to see multiple angles and people using the product in different environments.
They want to zoom in and get a feel for the product. Hence, the technical considerations for images are crucial. If images take too long to load they will see a consumer drop-off rate of 39%, according to Adobe.
Enhance your online visibility, reach new customers, and drive sales by owning the best mobile app for your site. Our mobile app development company in Kochi will help you achieve that.
Your eCommerce websites should display multiple photos that are of high-resolution per product.
4. User-Generated Reviews
Shoppers do read reviews. And it is estimated that around 57% of consumers will only use a business if it has 4 or more stars.
If you think that having negative reviews is a sale killer, the opposite is true.
Having negative reviews can often be positive. Because it is perceived that products without negative reviews are seen as censored and, in turn, shoppers will assume the positive reviews are fake.
Depending on your website’s functionality, you can use plugins from the most popular review platforms including Yelp, Foursquare, and Facebook.
5. Special Offers
Using special offers is one of the standard marketing practices done via email, social, text, etc.
The next-level eCommerce sites take advantage of the prime real estate in the header section to promote special offers.
It motivates shoppers when they realize that they’re getting a special deal. They buy more and spend more time searching the site.
Adopting such ongoing promotions and providing a unique web page that lists the offers will not only drive more sales but also improve SEO.
6. Wish Lists
If eCommerce sites don’t use wish lists they are leaving revenue on the virtual desktop table.
What’s better than having customers bookmark items they want and will most likely buy in the future?
As a retailer, you must create such individualized options to drive engagement. It also creates an opportunity to share a brand with new buyers. When shoppers share their wish lists with family and friends, it sends free traffic with built-in social proof to a website.
All eCommerce sites may not have brick-and-mortar stores. However, those that do must have a find-in-store feature.
Because you don’t want to wait for an item to ship. You want instant gratification.
Shoppers might go online just to research and then complete the purchase in person. This is especially true for millennials. They tend to research online before purchasing in a store.
This makes it incredibly helpful to see which local stores have products in stock.
8. Related Items
A ‘Related Items’ feature on an eCommerce site is one that it creates. It’s the desirable stickiness effect that so many marketers strive to achieve.
If your eCommerce site uses the related items feature to sell more, it’s signaling to the buyer that “they get me.”
Related items can also include similar product categories to make comparison shop, “people who bought this item also searched for”, and so on.
9. Frequently Asked Questions (FAQ)
Customers should have confidence in a seller and access to detailed information when buying products online versus face-to-face.
Having an additional information section with details on frequently asked information, will establish credibility and build confidence with the buyer.
FAQ sections also provide a self-help area to address common customer problems.
10. Social Proof
Only those brands and online sellers that connect with their buyers on an emotional level can create brand trust and advocacy.
Social connection is undeniable. The opportunity to bond with an audience is easier now than ever. Hence, linking social profiles and user-generated content with your eCommerce site are must-have features that will give your brand a character.
Do get in touch with our UI/UX designer in Kerala to get professional and expert help in making your eCommerce site user-friendly and converting traffic.
The above-discussed must-have eCommerce site features must be incorporated rightly to give your site an extra edge over your competitors.
Get in touch with our UI/UX design services in Kochi. We shall create an incredible opportunity to use tried-and-true features that blend with innovative new elements to create fantastic shopping experiences for your customers.