Customer interactions are always at the center of a successful marketing strategy. This means that, if your business can engage your buyers effectively either on the website or in the app, you can easily achieve the sales goals on any scale. Hence comes the relevance of chatbots as a top channel of communication between customers and businesses. Being a successful and experienced web chatbot company in Kochi, we advise that having a chatbot will be a wise decision as 53% of consumers are most likely to shop with a business or a brand that they can message.
AI-enabled bots help you to automate repetitive tasks and market your business in a big way. Improve customer engagement with chatbots and qualify leads with dynamic conversational capabilities.
What exactly is Chatbot Marketing?
This is an innovative approach where computer programs are employed to automate interactions with prospects and drive revenue. The facility of chatbot is used to qualify and engage with leads 24/7 regardless of whether or not the marketing & sales team are available online.
To answer support questions and start conversations on the website with visitors as needed, is the purpose of a bot. It can help businesses promote their products or services by using targeted messaging to boost customer engagement and increase brand visibility. Whatsapp chatbot services in Kerala have gained much momentum over the past few years. Ours is a web chatbot company in Kochi and you can definitely count on us for implementing and executing chatbot services.
When we implement chatbot services for businesses, we strictly include these three key components –
- Understanding the context of each and every conversation to make it effective.
- Personalizing conversation to make the customers feel connected to your business.
- Leveraging the concept of chatbot marketing by means of engaging with customers in real-time either with a human or a bot.
The Key Benefits of Conversational Marketing with Chatbots are:
A well-devised chatbot marketing campaign by our web chatbot company in Kerala will be extremely helpful in engaging your prospects browsing through your website or social media and converting them to marketing qualified leads or sales qualified leads at scale.
You can benefit from:
- Increase lead generation
Lead generation chatbot promptly answers sales queries. They also filter prospects by asking questions. You can apply this when the sales team is busy or not available.
- Boost customer engagement
AI bot allows you to communicate to a bigger audience and enhance engagement in a consistent manner.
- Save time and cost
Bots are a one-time investment. They can be available 24×7, which allows you the freedom to engage with customers for real-time responses. Also, easily scale your marketing conversations with minimum resources.
- Provide faster responses
You can deliver prompt responses, resolve queries faster and ensure a positive user experience. This eventually improves your brand credibility.
- Collect data for analysis
Collect data from customers and gain crucial insights into their needs and preferences. Therefore, ensure better communication results with your marketing.
8 Ways to Use Chatbots for Conversational Marketing Are:
Chatbot helps to automate marketing communication and ensures instant and timely responses to customers. Your business can also push customers seamlessly, by making conversational AI chatbots a part of your marketing initiatives.
1. Automate part of the marketing process
As there are so many different things to do to get the message across to customers, marketing takes effort. Businesses find it hard to combine the work and resources needed to make their marketing successful.
Conversational bots make marketing easier and streamlined by automating some of the processes, particularly those at the early stages.
Chatbots can profoundly handle the initial communication and collect any necessary details from the customers.
- Deploy marketing bots that help to communicate with customers 24×7 on your website or in-app.
- Gather contact details for sales calls.
- AI bots can be trained with common FAQs.
- Answer customer service questions and guide users through sales issues.
2. Boost the volume of marketing conversations
Conversations are inevitable in marketing. Digital marketing strategies help brands to handle customer communication well and achieve a greater level of success when compared to others.
You will have more bandwidth and a higher volume of conversations and will be able to close more sales calls.
Tips on how to use marketing chatbots to increase your conversations
- Use chatbots to help you market your products to new geographies.
- Bring in more chances of customer communication.
- Adopt personalization
- Take a data-driven approach to reach new users for engagement purposes.
3. Auto qualify your leads
Chatbots automate the lead qualification processes and help you to get a decent number of leads. AI bots provide a great tool to auto qualify leads and make it possible for you to ask relevant prequalifying questions.
Our company’s Facebook Messenger chatbot in Kochi allows our clients’ customers to quickly make choices by simply selecting the option most relevant to them.
This makes it more engaging for their customers to submit their contact information instead of using the traditional method of filling forms.
Bot marketing adds value to the lead generation process. How?
- Reduces the sales cycle
- improves the entire process.
- Saves the agents’ time
- Focuses on important teams and filters out junk leads.
- Ensures lead generation in real-time.
4. Nurture the Captured Leads
Conversational bots qualify high intent leads and also help nurture the captured leads. This provides you with a greater possibility to generate new sales.
The information that your bots help to gather with lead generation can be used to know your customers better and help them convert.
As the marketing bot filters out the sales prospects, you can favourably schedule a meeting or transfer the high intent leads to your sales team.
Some benefits of nurturing leads using marketing bot are:
- Improve your sales conversions
- Increase business revenue significantly
- Boost customer satisfaction
- Improve brand image and credibility
- Provide timely answers to customer queries
5. Schedule meetings
Scheduling meetings with customers is a vital part of the marketing process. Managing appointments can be really time-consuming when done manually. To avoid that scenario, turn to automation with chatbots.
Chatbot marketing makes it quite easier to schedule, modify or cancel meetings. All, without any human help.
A bot enabled with your calendar schedule and meeting preferences also helps in sending you the invite.
Why scheduling meetings with a marketing bot is favourable?
- Save time
- Schedules automatically.
- Meet schedules instantly.
- Participants can vote on the best time for a meeting.
6. Personalize the user experience
Do you know that 71% of customers prefer personalized ads? Personalization ensures customized experiences for users.
With the help of bot marketing, it becomes easier to not just personalize the experiences but also to ensure relevant offers and discounts to customers.
All you need to do is, to use the data from your users and leverage it to customize the experience.
Use information like customer name, gender, location, previous browsing history, and past purchases to personalize their experience.
How chatbots for marketing personalizes the user experience?
- Initiate conversations with website visitors
- Get details to customize their experience with your brand.
- Use chatbot surveys to understand what customers expect
7. Offer order tracking & shipment details
Businesses in logistics are especially adopting AI-powered bots to increase their efficiency across the entire logistics value chain.
Use conversational chatbots to improve customer engagement in a big way.
Incorporate marketing chatbots to help with the order tracking strategy. Why?
- You can avoid the long offline queue
- Track order in real-time by using the messenger. Our facebook messenger chatbot in Kerala can help you with this.
- It helps customers book the place for shipment, time, and tracking map online
8. Widen your brand reach
AI-driven chatbots on social media messaging platforms help your business to reach out to a bigger audience in a short time.
Use those bots to reach a new customer base. And tap into new demographics without much investment.
Chatbot marketing also helps with lead generation in new markets.
Best practices in using bots that help to widen your brand reach are:
- You can integrate bots across multiple messaging applications,
- You can grab your audience’s attention
- Learn from the interaction
- Send relevant information regarding your products and services.
- Make your business be able to upsell and cross-sell in a personalized, conversational, and engaging way.
Over a glance
Improve your customer interactions with our (we are a web chatbot company in Kochi) chatbots for digital marketing. Wondering How? Call us to discuss more.
The marketing objectives are different for businesses, but bots can still help in all scenarios by redefining the way customer communication happens,
So, just in case you need help in building successful chatbots to scale your conversational marketing strategy, we are here to help.