An effective website design is one which fulfils two main functions. It should convey its particular message and also simultaneously engage the visitor. Various factors such as consistency, typography, colours, imagery, simplicity, and functionality contribute to the success of a good website design. Web development is not a child’s play and only a professional like us will know how to do it to fulfill your business needs. Our web development company in Kochi, has been successfully helping numerous clients across various industries with regard to web development and product development as well.
There are some major key factors that need to be considered when designing a website. And these contribute to how it is being perceived. Only a well-designed website builds trust and guides visitors to take action.
To create a great user experience it is necessary to make sure that your website design is optimised for usability, both in form and aesthetics. And its ease of use or functionality is also an important factor.
5 essentials of a good website design are:
1. Website Purpose
An ideal website is one which is able to accommodate the needs of the user. You must have a simple and clear intention on all pages of your website, which helps the user to interact with what you have to offer.
Decide upon the purpose of your website. Think about whether you would want to impart practical information like a ‘How to guide’. What is your website all about, is it an entertainment website like sports coverage or are you selling a product or rendering a service to the users. All of these matters are the points to be considered while deciding upon the website purpose.
There might be numerous different purposes that websites may have but there are certain core purposes common to all websites;
- Describing Expertise
- Building Your Reputation
- Generating Leads
- Sales and After Care
While considering the user experience, simplicity is the best way to go. The usability of your website matters.
Here are some means by which you can achieve simplicity through an effective web design.
Colours powerfully communicate messages and evoke emotional responses. Find a colour palette that suits your brand to influence your customer’s behaviour. Keep the colour selection to less than 5 colours. It’s a tip that complementary colours usually work very well. Pleasing colour increases customer engagement and makes the user feel good.
Typography has a key role on your website. It helps to draw attention and works as the visual interpretation of the brand voice. Make your typefaces legible and only use a maximum of 3 different fonts on your website.
Imagery combines the mandatory visual aspects that are used within communications. It can be in the form of still photography, video, illustration, and all forms of graphics. Your web page imagery should be expressive and must be able to capture the spirit of the company and act as the embodiment of their brand personality.
Most of the initial information that is consumed on any website is visual and acts as a first impression. Therefore, it is important that high-quality images are used to create an impression and credibility in the minds of the visitors.
The wayfinding system used on websites is known as navigation. With this, visitors interact and find what they are looking for on a website. Website navigation is a definite key to retaining visitors. If your website navigation is confusing visitors will give up soon and will go elsewhere. Keep your website navigation simple, intuitive and consistent on every page.
4. F-shaped pattern reading
The most common way by which visitors scan the text on any website is generally in the form of F- based pattern. Eye-tracking studies have revealed that most of what people see usually are on the top and left areas of the screen.
The F shaped layout is said to mimic our natural pattern of reading. (left to right and top to bottom). An effectively designed website should be one which will work with a reader’s natural pattern of scanning the page.
5. Visual Hierarchy
The arrangement of elements in order of importance is known as visual hierarchy. This can be achieved through size, imagery, colour, contrast, whitespace, typography, style and texture. The prime motive behind practicing visual hierarchy is to establish a focal point. This shows the visitors where the most important information is.
Other important essentials that has to be included are:
An effective website should mandatorily have great content. This can attract and influence visitors by converting them into customers.
- Grid based layout
Structure your design and keep your content organised by using grids. Grid layout helps to align elements on the page and keeps it clean.
- Load time
Don’t make visitors lose patience and interest on your website,by making them wait. Visitors expect a 2 seconds or less load time. Optimise your image sizes and this will help your site to load faster.
- Mobile friendly
More and more people are using their phones or other devices to browse these days. Hence, build your website with a responsive layout where it can adjust to different screens.
All these can be a bit complicated if you are planning to do it by your internal team. It might require you to set aside some time from your productive time to do these as well. Hence, a professional web development company like ours can help you breathe life into your website and tell your story.
Our web development company in Kochi, comprises a team of creative practitioners in the areas of design, marcoms and technology. We can ensure you that your website will be growth-oriented that drives increased visitors and increased conversions. Get in touch with us for results-driven web design services.