Google constantly updates its algorithm to provide users with the best search results. Right from the Panda update in 2011 to ongoing core updates in 2021, Google is constantly introducing changes to ensure that the most helpful content appears at the top of the page. Our eCommerce website development in Kochi shall be of great help to make the best use of your website.
Google has also introduced yet another update that focuses on product reviews. Everyone has been shopping online for a while and knows that product reviews are highly important.
A Trustpilot study shows 9 out of 10 users prefer reading product reviews before shopping online. Product reviews are popular in general and a Bizrate Insights study shows that Google is the most popular channel for finding product reviews.
If you have an eCommerce site or if you are working on publishing product reviews on Google, you should pay attention to Google’s product review update for the best results. For a better understanding and incorporation of the necessary strategies, you can get in touch with our eCommerce development company in Kochi.
A Look Into Google’s Product Review Update
Being announced on Google’s Search Central Blog, Google’s product review update was launched with the aim of rewarding users who publish the most helpful reviews first, whether or not they are positive overall.
This means that Google will display in-depth and informative product reviews at the top of search results and “thin content that simply summarizes a bunch of products” will appear at the bottom.
Product reviews that focus on product specifications include the pros and cons of the item that might be prioritized more than the product reviews that only talk about how “good” or “bad” the product is.
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Potential Impact of Google’s Product Review Update
If you are running an affiliate website, the Google product review update will mean to you that you have to focus on publishing more in-depth reviews that offer detailed information about the product beyond what the manufacturer says.
This helps your content rank higher and will attract traffic organically. And if your affiliate site is full of surface-level product reviews which only lists the features without adding new information, you’re at the risk of negatively being impacted by the new update.
If this happens, there are still ways to recover from the Google algorithm penalty.
Affiliate website owners aren’t the only ones who should be concerned about the Google product review update because Google product review update is also important for eCommerce businesses.
If your affiliate sites post low-quality product reviews, you’ll lose traffic and miss out on sales. An eCommerce business owner should make sure that the reviews of your products are informative and detailed to rank higher on search engines.
Tips for High-Quality Product Reviews
1. Provide Visuals of the Product
Most people want to see the product in action and see what it looks like from different angles. Visual information like a photograph is said to be remembered 65 percent more than plain text. On social media sites like Facebook visual content receives 352 percent more engagement than posts with only text.
Google noticed this and prioritizes product reviews that include “evidence of products being tested.”
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Honest feedback can help shape consumer decisions and so Google is now urging affiliate sites and other product review publishers to offer real reviews with visual evidence of the product being tested.
2. Provide Multiple Links to Purchase From
Online shopping is more convenient when you have multiple product varieties. This allows the sellers to choose from.
That’s the reason, Google’s product review update will now prioritize product reviews that offer “links to multiple sellers. This is to give the reader the option to purchase from their merchant of choice.”
The best part is that this doesn’t require you to go out of your way. You can just add multiple affiliate links on the same page.
3. Write With the User in Mind
When you’re shopping online and reading product reviews, you look for details about the product, particularly about how other buyers have experienced the item.
This is the kind of information that most users are looking for in product reviews. If you wish to publish genuinely helpful, high-quality product reviews, you should include this information in your content.
This will position you as an authoritative source and an expert in your industry and this has the potential to increase reader loyalty and eventually boost your conversion rate.
4. Explain How the Product Is Better Than Competitors’
If your product review explains how one item is better than the competitors you’re more likely to help the consumer make the decision.
The new Google product review update prioritizes such reviews that provide information comparing competitor products.
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5. Include More Details Than the Manufacturer
Consumers rely on product reviews because they want more information than what the manufacturer has to offer. If you want your reviews to be helpful, you must provide something new.
Google often introduces changes to its algorithm to offer the best search experience to its users. The latest product review update of Google focuses on prioritizing genuinely helpful reviews.
If you are an affiliate site owner or if yours is an eCommerce business you should take special note of these changes and make changes to your business model based on the product reviews.
To effectively incorporate the strategies outlined in this post our agency for website development in Kochi will help you write and publish in-depth, informative, substantial product reviews that will rank higher and drive organic traffic to your website.