Marketing and innovation are the two major vitals for the survival of any business. The process of leveraging software to automate the repetitive marketing tasks is termed as Marketing Automation. Marketing Automation Companies make use of the Marketing Automation software in order to cater to the leads. Very often, the customer relationship management (CRM) and the customer data platform (CDP) software are used to integrate along with the Marketing Automation software. Marketing Solutions such as providing personalized marketing messages and contents are enabled with the introduction of Marketing Automation.
Purpose of Marketing Automation
With the aim to help the companies generate more revenue, marketing solutions providing agencies and companies are making use of this marketing automation tool that is very efficient. Streamlining of lead management and other marketing activities are made possible with the Marketing Automation.
Marketing automation helps companies to grow its revenue faster by means of increased efficiency, sales and engaging with customers in a more personal way.
An example of marketing automation software in use: Based on behaviour triggers, an automated email that is sent to a user set ahead of time by marketers inside the marketing automation platform. You can send automated email to the visitors to your page, a welcome series to subscribe to your email newsletter or remind a website visitor of items in their abandoned shopping cart.
Apart from the option of being able to send personalized messages, the ultimate success of marketing-automation efforts is that it helps in gaining conversions, producing qualified leads and marketing the product at scale. Marketing Automation can help fill sales funnels and it helps in creating a better experience for both, business-development and sales professionals who always aim to have a meaningful and fruitful conversation with prospects.
Marketing Automation Helps to Get Qualified Leads in A Number of Ways:
- Using a scoring model to track behaviour and demographic/firmographic information
- Creating landing pages that act and look like the main website
- Dynamic content that focuses highly on personalization
Marketing Automation software comes very handy especially because it enables the businessmen to send personalized and relevant messages to the customer at the right moment. The key to generating leads is in sending the right messages at the right time to the right prospect. A missed opportunity is a lost opportunity. Marketing Automation helps in acting promptly with the prospect whenever he or she visits your page.
Features of Marketing Automation
Marketing automation comes with numerous features and some of the key features are:
- Lead nurturing: This process consists of sending a series of automated emails to engage the prospects by offering them the relevant information as needed.
- Personalized email marketing: To have a better relationship with the customer, email personalization helps businesses to a greater extent.
- Campaign management: By enabling teams to send direct and personalized emails to a large number of prospects, marketing automation helps the companies to run email campaigns to attend and help the leads thrive along the sales cycle.
- CRM integration: To transfer lead information between marketing and sales, the CRM integration tool of the marketing automation software comes handy.
How Can a Marketing Automation Software Help Positively?
Marketing Automation works in a manner as the referral source permits in tracking how someone first lands on your site and then when they fill the first form or make use of your chat box option, is where they convert. Later, how, when and with what messages the marketing and sales is able to engage the buyer and influence the purchase decision is when they turn to a potential client.
With market automation, results are readily analyzable. Which campaigns are generating the most impact on revenue and what referral sources are driving the website traffic the most, are these are easily monitorable.
Marketing automation gives marketers the power of ease and saves time and money. Moreover, things run smoothly with the ability to have a refined database.
Marketing automation Company helps in enhancing programs and processes, thereby improving the lead lifecycle journey for the sales department of any business. By using marketing automation solutions, marketers can create different workflows and different actions that can be personalized.