Colour is one of the most influential parts of your business as it impacts the way people perceive your brand. Your customers’ decision-making about purchasing your products can also be based on your colour schemes. Colour psychology is a very real academic study that has an impact on your business too.
Research has shown that colour accounts for 85% of an individual’s purchasing decision. Seek expert advice and guidance in choosing the right colour for your eCommerce site with the help of our agency for eCommerce web application development in Kochi.
But simply changing your website from red to blue won’t increase sales by 200%. Conversion optimization is a bit more complex than that. Listed below are a few of the elements and ways to make the best creative decision for your eCommerce shop.
Tips to Choose the Right Colour Schemes for Your Business
Choose colours that can represent your brand
Choosing the right colours is a branding choice. The colour scheme has to be consistent across all your business assets.
The following prompts can help you gain clarity into how your brand identity could be represented by colour:
- Should express who you are, what you do, and whom you do it for.
- Should match with the description of your ideal customer.
- Must describe your brand in one word
- Should be associated with how you want people to feel about your business
Use colour psychology
The way a potential customer is feeling influences their purchase decision-making. That’s where colour psychology comes in, as the right colour can help improve a customer’s mindset and prime their feelings before any sales conversation happens.
Make use of these connotations for your eCommerce website’s benefit.
While blue can evoke positive emotions like calm and security, it can also bring up negative feelings. In fact, all colours evoke both positive and negative feelings. Choose your colour only after thorough research and for that our agency for eCommerce development services in Kochi can help you.
Take into account your industry and your products
There are a set of colour schemes that are innate to most industries.
For instance, black, gold, and silver are prominently used in the luxury automobile industry. Because they conjure feelings of refinement, wealth, and status.
Get a full understanding of your colours by visiting the eCommerce stores in your industry.
This research is important even if you don’t use the colours you find. Because you get a better idea of the direction your brand should go.
Consider the demographic you wish to target
This is one of the most crucial considerations because knowing your audience is one of the most important things you can do for your entire business. And your colour scheme is no expedition.
Know your niche and cater to a well-defined group of people. Consider factors such as culture, gender, and age as you want to serve and attract people to your business.
Choose a colour that blends well with the demographic that you wish to target.
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Use the right colour usage pattern
Everything from your industry to the specifics of the people you serve has a part to play in colour decisions.
Hence, there’s no one-size-fits-all solution to the colour question. Though it can be overwhelming to consider all the colour options, the simple solution is to use a colour pattern that’s visually appealing.
There’s no monolithic colour solution for every industry, emotion, and demographic. It’s about finding the right combination of complementary colours and shades that’ll give you a unique colour scheme.
This makes sure you don’t isolate any part of your customer base by being inconsiderate of their social conditioning.
Give attention to the user experience when selecting a colour scheme
The user experience should come first and readability is its main ingredient.
Nothing will make a web visitor hit the back button faster than yellow text on a white background. To avoid that, choose colours high in contrast.
White background and black text do the trick. You can also experiment more with graphics. Also, check the contrast value on the colours to see if they complement each other.
Colour psychology needn’t always fit with your business
Colour psychology can actually work or not work and there has been a lot of rigorous academic study behind it. However, the lessons don’t always apply and click, when it comes to business and marketing. After all, strong brand identity should guide your choices more than the psychological factors.
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In fact, there’s no one colour scheme that will have people knocking down your door to buy what you’re selling.
However, it’s very helpful in using these tips when considering colours for your eCommerce website. Our eCommerce development agency in Kerala will help to strategize and choose the right colour for your eCommerce site that will impact your business and marketing tactics for increased site traffic and conversions.