How to launch your own eCommerce website?
You decide to source your products, decide to build your own store, and also think about a name for your eCommerce business. Great! It’s now time to launch your own website. But how? Whether you’re just starting out, or whether you’re a seasoned seller already, building your own eCommerce website is a milestone. It is a huge task and you will need the guidance and support of a website development company.
Here’s a look into a step-by-step guide to launching your own eCommerce website:
1. Sign up
Deciding where to create your online store is the first step. There are numerous eCommerce platforms but focusing on Shopify is better, because it’s simple to use, quick to set up, offers a free 14-day trial, and is powerful enough to handle your growth. And the best part is that our web development services can help you through this.
Begin by signing up for your account by entering your email address, password, and a unique store name.
You’ll then be asked to enter your personal and business information. Also, do the following steps.
- Set up Google Analytics as it’s indispensable when working on reducing cart abandonment.
- Add your credit card details as you don’t want to lose your work when your free 14 days are up.
2. Customize your store
The next step is building your eCommerce store.
Buying your domain (optional)
Your domain is your website address and Shopify automatically allocates you a .myshopify.com domain. But, if you are particular about brand recognition and growth, you should buy a personalized domain name.
In the Shopify admin and click Online Store > Domains > Buy a new domain and start searching for options. Choose a domain name that is easy to remember, quick to type, and contains your brand name.
Picking a theme
Your theme is going to be the backbone of your website. It reflects how your website looks, feels, and acts for your customers, and it can heavily influence conversions. Search the free and paid themes and look at example websites and reviews to get inspired by. Also, ensure that your theme is optimized for mobile.
Customizing your theme
Once a theme is fixed next comes customizing and aligning it to your brand. By clicking Themes > Customize and you can start adding colors, fonts, social media links, logos, and visual options.
Thereby you can create a good visual flow and seamless customer journey. Using plenty of white space, high-quality imagery, and a smooth layout will guide your visitors to your buy button.
Only an expert eCommerce web application development in Kerala like ours can help you right through these processes.
Next is the need to edit the content. Begin with:
- A home page;
- A contact us page;
- An about page (including shipping and returns information); and
- Category pages.
Using clear and engaging words and avoiding large chunks of text will attract an audience. Keep it simple on the eye, easy to follow, and, importantly, search engine optimized.
Next is the process to enhance your eCommerce website with additional apps and integrations. Too many apps, or poorly designed apps, can also slow your website speed and reduce conversions.
3. Add products
Having an eCommerce website without any products is like you are nowhere. But first, decide where you’re getting your products from.
Dropshipping or not?
If you are yet to decide, pick between sourcing and buying products yourself, or dropshipping. Dropshipping allows you to market and sells the products of a third-party supplier, while the third-party supply stores and ships the products directly to the customer.
The benefits of dropshipping are great for new businesses but can also be outweighed by poor delivery standards, limited inventory visibility, and low-profit margins.
Adding a product
To add a product one has to select Products > Add products and complete the product details including:
- A clear, concise, and accurate title;
- An informative and SEO-optimized product description;
- Clear, high-quality and optimized images; and
- Any other relevant information such as price, SKU, and variants
Organizing your products
Organizing the products into collections like womenswear and menswear will make it easier for your customers to navigate your website. Creating collections on the Collections page, and selecting whether you want to manually allocate products or have them automatically assigned will be of great help.
We are the best amongst the top web development companies in India, who are capable of helping you with this process.
4. Choose a payment gateway
The next step is to ensure that you can take payment for your products. Select a payment gateway that suits you and your business using the Payments section. The top things to consider while choosing a payment gateway are:
- Transaction fees
- Payment options
- On-site checkout
5. Set up your taxes
Depending on your location, you will have to charge your customer’s sales tax. Head to Settings > Taxes, add tax regions, and select options such as all-inclusive pricing, shipping rate taxes, and taxes on digital goods.
Get in touch with our web development agency Kerala to know more about the process.
6. Create shipping rules
Consider your shipping strategy and create your shipping options. Yes, it’s true that fast shipping can be more expensive than standard shipping, but it can help in bettering your conversions. It is noted that 900% sales boosts happen when offering 2-day shipping. Offering 2-day shipping on your popular items helps to increase their traction, and self-fulfilling slower-moving items can be categorized to be shipped on standard speed.
This pertains to fulfilling orders from your home or warehouse and handling labels, packaging, and shipping yourself. This provides a useful insight into your business especially if you’re just starting out. But it can become difficult to maintain as your store gains traction.
This deals with partnering with an outsourced fulfillment solution that handles storage, packing, shipping, and tracking. After you’ve decided on your method, you need to determine your fees.
90% of customers get encouraged to buy when free shipping is offered. You can reduce the costs of providing free shipping by using all-inclusive pricing and unbranded packaging.
By using a fulfillment calculator you can see if outsourcing your fulfillment can further reduce your shipping costs.
Flat shipping rates are great especially when selling items of similar sizes and weights. However, when items vary this gets costly to either the customer or the seller.
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Real-time carrier rates
Shopify helps you connect with certain shipping carriers in order to provide you with real-time shipping rates. This is only available on the most expensive Shopify plan.
Once you’ve decided how to ship and how much to charge, go to Settings > Shipping to add shipping origin, destinations, weights, sizes, and rates.
Before your platform goes live, it’s crucial to test your eCommerce website, specifically:
- Accessing your store;
- Browsing the products;
- Buying a product
- Testing multiple devices.
Going live is not fun without having any customers. Create and start a pre-launch marketing plan that will utilize your social media, videos, advertising, discounts, and blogs to generate excitement and gain followers.
Only a top website development company like ours can help you through these processes.
9. Go live
If you’re still in your 14-day trial, you’ll have to pick a plan and then, head to Online Store > Preferences and uncheck the Enable password page option and click Save.
Your eCommerce website is now live. But the work doesn’t stop here. Once your business is open, you still need to start working on your next challenge: expansion.
There are huge benefits of having your own eCommerce website, and with the best eCommerce development agency in Kerala to help you through this, you are definitely able to fulfill your dream target.