Is the preparation for the launch of your website using WordPress in the pipeline? If you are, you might have encountered a few problems that come up when you have a massive to-do list.
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It might be that you’re:
- Overwhelmed by how big the project is
- You miss some important steps in the confusion
Launching a site can pose a real challenge. Hence, you shouldn’t miss checking something crucial.
3 Steps Before You Launch WordPress
Maintaining your WordPress is intimidating. Some things need to come as second nature for WordPress users and their SEO.
Optimizing your websites with better plugins, migrating to faster web hosting, and more is an ideal thing to do.
Getting into the SEO groove and seeing ROI doesn’t just happen overnight. It requires an apt foundation for your website that shows how to navigate successfully the deepest, darkest, corners of WordPress.
Here’s what to look into before the WordPress launch.
1. Web Hosting
The key to successfully navigating WordPress is setting up web hosting.
Check if you are optimizing for user experience. Enhancing site speed, content stability, and interactivity can boost organic rankings, brand awareness, and sales.
When it comes to time and resources, anyone can set up a website. If you have a slow, unresponsive site, your bounce rate will increase, and users will drop off.
There’s a massive difference between a site that takes one second to load versus ten seconds, and if you’ve got the latter, you’re more likely to lose users.
It helps to boost the speed of your website.
3. SEO-Friendly Theme
Finding the most SEO-friendly WordPress theme would be good, but in reality, it’s more likely that you’ll spend your time just trying to figure out what theme looks the prettiest.
Essential features that will have you clearing out your bookmarked themes in no time.
- Clean and fast code
- Simple layout
- Schema Markups
4 Steps When Getting Set Up on WordPress
Next, start combing through the basics and digging through WordPress tutorials as you embark upon the basic SEO traditions of setting up your WordPress website.
Find old content to trash or plugins to deactivate, and add new treasures that are worth using.
4. Cache Plugin
A caching plugin takes your website great with one simple click. Unlike most plugins, a caching plugin is rarely considered an unnecessary download.
This plugin takes page load time to the next level and with its amped-up website performance and changes dynamic content to static, it is a great attribute for your website.
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If your pages are of no use to searchers then noindex it. Within WordPress, your categories are broad topics of your blog posts irrespective of the fact whether you’re writing about food, travel, fashion, whatever.
Categories are like your table of contents. And, on WordPress, it is essential to categorize your post otherwise, you’ll end up in the “uncategorized” section which is of no help to anyone.
Your WordPress tags need to experience a resurgence that goes way beyond keyword stuffing, whether you’re looking to know the basics or fix your current tag status.
Permalinks are great for structuring your URLs with keywords, creating short links, increasing search rankings, and more.
Whether you want to ogle SEO-friendly URL structures, need to change your URLs, or are looking to send a little nudge to your search rankings, there are endless options to update this on WordPress.
8. Spam Comments
Spammers’ time is almost over. A whole slew of spam comments might pack into one blog post that doesn’t offer anything relevant to the topic and can damage your site.
At the end of the day, your website will not perform well with spam comments.
7 Steps When Optimizing WordPress
Everything WordPress touches turn to gold. From themes to plugins, the platform knows what connects, what the business-minded customers want, and how to solve any website problems they may be facing.
9. Meta Titles, Meta Descriptions, & More
Meta titles and descriptions have proven to increase traffic and engagement.
10. XML Sitemaps
Yoast SEO plugin offers a sitemap feature, and you need to know how to use it.
Having a sitemap is necessary when it comes to SEO. It contains all your posts and pages in a list that the search engines can easily read.
11. Internal Linking
The Yoast SEO plugin will provide examples of how to do things the right way
Rather than randomly linking to posts, this plugin allows you to create a smooth site architecture and send links to the appropriate pages on your site.
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12. Image Alt Tags
You can optimize images with a simple click of a button without adding a plugin.
13. Header Tags
To make things a little more engaging, use H1, H2, and H3 tags from beginning to end.
Header tag recommendations:
- Name your image file name a natural keyword-rich phrase.
- Write a descriptive image alt tag description.
- Complete the image alt attribution description with your brand name.
14. The rel=”canonical” Tag
Nobody likes having their content stolen. To help combat this, enable the rel=”canonical” tag for pages on your websites. It tells the search engines where the source URLs of content exist on your site. This eliminates duplicate content issues.
The term robots.txt is essentially a file that tells the search engines what to look at and what not to look at on your site.
This method of guiding the SERPs can save you a lot of time and money on search engines like Bing and Google, where websites run rampant.
2 Ongoing Steps to Maintaining WordPress
As you expand into new WordPress territories, it would be typically in the form of content upgrades and lead generation forms. This boosts higher price tags and content in a more sophisticated manner than you were used to seeing.
16. Broken Links
No matter how your broken links go down, ending with a server error or the requisite semi-awkward not found, the broken link rite of passage will always live fresh and cringe-worthy Integrity report: the 504, the 404, and, most importantly, the soft 404.
Running a report on Integrity (team Mac) or Xenu (team PC) will pull all the nostalgic-inducing links you may need to fix.
17. Backup Your Site
Backing up your website doesn’t necessarily mean you’re enhancing your online presence. It means you’re saving all your SEO efforts.
You choose to back up your site daily, weekly, or monthly.
Carry out the launch of your WordPress site hassle-free, with the guidance and support of our web application development company in Kerala.
Keeping up with the pace of WordPress technology is rough. Even those of you who had tuned into the newest plugins and software can find it overwhelming.
Hence, it’s no wonder that small business owners may stumble a bit as they navigate the increasingly connected WordPress world.
Even the most well-meaning and tech-savvy entrepreneurs can slip up. Get the professional help of our website development company in Kochi. We shall make the process smooth as butter by caching your website and comment etiquette to robots.txt, and all of it.