The Internet is highly useful to sell products virtually to anyone anywhere in the world. This is a huge opportunity, yet, your competition is fiercer than ever. And that’s because every other business has the same opportunities as you. To create your niche market, having a perfect and user-friendly website is essential, for which you can count on our agency dedicated to eCommerce development in Kochi.
You should have an advantage over your competitors and this has to be created. To do this effectively, you need to understand how consumers shop. You must know what process they take to go from identifying a need for something to making a purchase.
This guide will inform you on how to leverage product buying guides to drive sales.
Define your target audience
The first step is to determine who will be reading it because not every guide should be intended to please everyone. Who is going to buy what you’re selling is relevant to know. It sounds obvious, but businesses often get this wrong.
You should understand that the target market for a specific product category needn’t necessarily be the same as your target audience for your entire brand.
One of the best ways to define your target audience is by creating a customer persona which makes it much easier to develop a product buying guide based on the wants and needs of the consumer.
Your buying guide may not appeal to as many people, but that’s ok. You’ll ultimately end up having much higher conversion rates.
Choose a format
After the audience is determined, the next is to figure out the style and format of your writing guide. There are several different options available, for instance, you can develop a guide that’s mostly text, or have a guide with lots of pictures. You can even incorporate some video content into your buying guides. There are lots of ways to approach this.
Also, decide the format of your buying guide content:
- compare multiple products
- general information about what to look for
- beginner’s purchasing guide
- introduce a new niche or type of product
What might work well generally is a very simple and easy-to-follow format that uses visual elements well.
Know what would suit the best for your kind of business and create them with ease using our services for eCommerce development Kerala.
Include a CTA
The purpose of your product buying guide itself is to inform consumers about their options, help them decide to or convince them to buy something, and ultimately convert.
So, obviously, you want your customer to buy from you. But if you don’t include a CTA or a way to buy, that might not happen. Yes, they might be reading the guide on your website, but if they have to go back to your homepage and search for the products that they’re looking for, it will be tiresome. And why would they do that especially when they have other options?
So, when the consumer is on your website it is your chance to close the sale.
A CTA provides a link to buy. So if someone is visiting your site and realizes that one of your information or services is what they’re looking for, all they need to do is click on the CTA. The CTA needn’t be too pushy. But it needs to be there so that the site visitor can ultimately convert and make a purchase with as little friction as possible.
The CTA directs the visitor to the product options and from here, they can make a purchase.
Compare products in different price ranges
Not every person has an unlimited budget and even if they did have, many consumers want the best bang for their buck. The ability to compare prices ranks high on the list of why consumers prefer to shop online in the first place.
So make it easier for your customers to compare prices right on your site. And a product guide is a simple way to do this.
For example, you’re selling couches. You might have products segmented by price in categories like:
- couches under INR30,000/-
- couches INR30,000 to INR50,000/-
- couches above INR50,000/-
Including prices or price range categories in your buying guides will make it easier for the reader. You can generate more profit by focusing on your pricing strategy.
Psychologically, the customer will create a value in their head about what products are worth based on the anchor prices. The less expensive and mid-range products will look more appealing when you put them next to premium-priced products.
Know more on how to effectively add a CTA and how to ideally make your price ranges with the help of our eCommerce development company in Kochi.
Apply SEO principles
It’s the commonest thing that most consumers use search engines to find new products. And, providing a buying guide will help them to learn and discover. So, to take advantage of this discoverability, you must essentially conduct keyword research on each category to determine what people are actually searching for.
But don’t try to appeal to the masses with your buying guides. The general search terms will have more competition and will be more expensive if you’re running PPC campaigns.
And, if your SEO strategy is too broad and general, there may be more people searching for that term, but your click-through rates will still be lower.
Understand that all potential search terms address more particular needs. People searching for these keywords have a specific want. So if they land on your buying guide from their search, they’ll have a much higher probability of clicking through and converting.
Include reviews
If a consumer is navigating to a product buying guide, they are conducting research. And the number one reason why customers research products online are to read product reviews.
Hence, showcase customer reviews or testimonials that can increase your brand credibility. From that review, link the reader directly to the rest of your reviews for each of your products. You can even add a superlative to your buying guide like ‘Customer Favorite’ or ‘Popular Choice’.
You can also add any statistics or references to back up claims that you’re making about products or categories. Doing so will make your brand seem much more trustworthy and legitimate.
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Conclusion
These product buying guides mentioned above will give you a unique opportunity to assist your consumers during the research stage of the customer conversion funnel.
Determining the target audience of each buying guide is the prime thing to do. Following this, you should figure out a format and style that works best for you, as well as the reader. Finally, target long-tail keywords, and include CTAs to buy the products.
All this can look a bit of a task but can be done with much ease and expertise with the services of our eCommerce development company in Kerala
Do get in touch with us for your complete eCommerce development and promotional solution.