The world is trending in a mobile direction and it demands you to adapt accordingly. Mobile devices are where you should target your customers.
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Without having the app as a platform, it would be impossible to use push notifications as a marketing tactic.
What are push notifications?
Understanding push notifications is necessary. It’s a message that appears on your screen, similar to a text message, but it comes from an app.
As a marketer, it provides you a great opportunity to share information, provide updates, and stay in contact with users who have your app downloaded to their devices.
But overloading your customer with these messages can backfire.
Here are tips to consider when using push notifications
Limit your words
When a user opens a push notification, it directs them to the app. If your push notifications are too long, part of it may get cut off, and the user won’t know what you’re saying to them.
It’s best to use as few words as possible when crafting your messages. Shorter push notifications are always more effective and fewer words lead to higher click rates.
SMS messages from businesses may be considered spam. But with a push notification, the user knows where it’s coming from since the app is installed on their devices.
And it’s free for users to receive a push notification as they may have to pay for incoming SMS messages, depending on their plans.
It’s best to stick with push notifications and keep the word count low to ensure your entire message gets displayed on the screen.
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Share personalized content
The amount of content and reasoning behind sending them also matters.
If it gets annoying, it will end up hurting you instead of helping.
So, what type of content should you send? Personalized messages are the answer. Your best bet is to stick to content that’s relevant and personalized to the user.
Here’s how to segment your audience so you can deliver content tailored to each user:
- browsing history
- purchase history
Send push notifications that are personal and add value to the recipient.
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Don’t annoy the users
Tread carefully with your push notification strategy. Sending too many push notifications or irrelevant ones will backfire.
Remember, that the users have the option to opt-in and opt out of your messages.
So, if you annoy a user, they will simply mute your notifications. In fact, 52% of app users say push notifications are an annoying distraction.
If you get muted, it might get impossible for you to get the user to turn notifications back on and the only way to contact them will be to send them an email. But sending an email begging a user to turn on push notifications isn’t the best look for your brand.
So, it’s better to prevent this from happening in the first place by limiting the number of push notifications you send each week.
Focus on flash sales
Providing flash sales is a great opportunity for you to take advantage of push notifications.
These forms of promotions create the fear of missing out, known as FOMO. The user will think that if they don’t buy something fast, they’ll miss out on a great deal.
Consider this because the app user is already interested in your brand and that’s why they downloaded the app in the first place.
They’ve probably purchased something in the past and the flash sale could be enough of a reason for the user to buy something that’s been on their mind.
Flash sales could run from a few hours to 24 hours. Make sure you send it out at an appropriate time. For instance, don’t send a notification on Tuesday if the flash sale isn’t until Friday.
Always remember that you’re trying to limit the number of weekly push notifications you send.
Also, don’t send it at odd times like 3:00 AM when people are sleeping. If the flash sale is from 1:00 PM – 4:00 PM, send the notification at 1:00 PM. By sending it too early, people won’t be able to take advantage of the offer yet if they click through the notification.
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Stick to sending timely updates
Make use of push notifications to enhance the customer experience. You can use push notifications to send updates if your customers are waiting for them. For example, Swiggy uses it to inform the status of the customer’s order and Uber uses it to rightly send info on the customer’s ride details.
Though this type of message doesn’t offer a discount, it will provide users with a value that improves their experience.
Using push notifications rightly can help in enhancing the level of customer service. The customer will be more likely to use your app and spend more money in the future so they can continue to get this type of great service that improves their lives.
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Push notifications help to improve sales greatly from your mobile app. But as mentioned above, there are certain things you need to keep in mind before you send them out.
From limiting the number of words per notification to not sending push notifications too often, there are many important aspects to consider.
And understanding the difference in behaviors of iOS and Android users in response to a push notification is also important.
Getting in touch with our agency for mobile application development services in Kerala will help to improve your mobile marketing strategy and increase sales.