The holiday shopping season is a great time to attract shoppers to your online store and increase eCommerce conversions. But, it is not easy to convince customers to choose your product over a competitor’s. With everyone providing promotions like free shipping, free returns, limited-time sales, and flash deals, it is not easy. If you want to increase your eCommerce conversions especially during the holidays, then you must include pro web development services that will be able to incorporate these helpful tips for you to succeed.
1. Make use of Ad Retargeting
This is a paid ad strategy that helps to target those audiences who have previously visited your website. Many customers who visit your site for the first time may leave without making a purchase and Ad retargeting helps you to bring them back to complete their purchase.
Sp, making use of retargeted ads especially during the holidays is a good way to help lower your abandoned cart rates. Convince your shoppers and make them come back and complete their purchase by also offering something extra with time sensitivity.
For example, “Come back to complete your purchase and we get 10 percent off your total order!” or consider adding free shipping.
Our website development company can help you make the best use of this feature on your website. Do contact us.
The average click-through rate for display ads is estimated as 0.07 percent, while the average click-through for retargeted ads is 0.7 percent, which is a 10x click-through rate! Hope this excites you!
2. Optimize Your Checkout Process
If you want more conversions, you should make it easy to buy. And, only the best web development company in town can help you achieve this. We can help you create unique sections for specific segments of buyers.
Because, clicking on a single category page that mentions “Popular for X,” “Popular for Mom,” or “Popular for Children” will make the shopping process easier and reduce decision fatigue.
Fixing page loading times is also an important way to optimize the checkout process. The Retail Systems Research mentions that “52 percent of online shoppers say they get frustrated when the website has slow loading times.”
It was also noticed that 90 percent of shoppers leave a website if it takes too long to load. Shoppers are 57 percent more likely to shop with a similar retailer, 41 percent more likely to purchase from Amazon, and 21 percent more likely to never return to the site.
Making your load times below 2.2 seconds will improve the speed of your eCommerce store.
3. Create Bundled Promotions
All that customers want is value. Focus on delivering that value to win a conversion. Bundling products especially during the holiday season can keep customers interested. And helps you to persuade them to make a purchase.
Also, bundling products that are often purchased together is a great way to increase AOV. This thereby increases eCommerce conversion rates and increases customer lifetime value.
Our services are the best amongst the top web development companies in India. Hope you also want to benefit from our pro services. Do call, we would be more than happy to help.
4. Offer Fast Shipping
Shipping is a prime deciding factor for customers, especially during the holidays. The cost of shipping and delivery times are some of the largest reasons customers abandon their carts. And customers expect low cost or free delivery. Fast delivery is also now high in demand. Amazon is a great example of fast delivery. With Amazon Now’s Prime delivery service, customers can expect delivery within one hour or less of ordering.
Offer fast shipping and they are likely to return to your site. They might even spread the word to their family or friends. Our web development agency Kerala has helped numerous customers to incorporate these pro strategies.
5. Offer Gift Wrapping
Gift wrapping adds value to your product and it is all about convenience because customers don’t have to waste their time. It’s also a great way for users buying items to ship them to friends or family across the country.
Gift wrapping gives people a little push to return to your site and increase the total order value because they’ll be more likely to stay on the site and find other items to buy.
Gift wrapping is also a marketing opportunity. Get in touch with our web development in Kochi and know the best ways to market your business.
6. Personalize Content Delivery
Customers like to feel engaged with the brands they interact with and hence, personalized content delivery through email is a great way to grab that attention. Email marketing tools like MailChimp, help to provide a variety of ways to personalize content.
Our web development company in India helps you to customize your subject lines, tailor promotions to your customer’s habits. We curate classic emails and can help in creating specific emails about products they recently viewed, or send content that pertains to products they did or didn’t purchase. This way of segmenting your audience can help you send the most relevant offers.
7. Create a Sense of Urgency
A sense of urgency can cause shoppers to act quickly. For example, limited-time offers, countdown timers, and low stock indicators can convince users to click add to cart. According to BetaBait, about 90 percent of impulse purchases are made when items are on sale, so it’s an easy way to generate sales.
8. Offer – Buy Now, Pay Later (BNPL) Options
BNPL is a digital version of installment plans like in the physical market that allows shoppers to split large purchases into payments over several months. Especially during holiday shopping, when purchases tend to be expensive, offering BNPL is a great way to ensure users convert. This helps even if items are outside of their current budget.
It’s about convincing users to overspend and consumers prefer BNPL even if they have the cast because of its flexibility during economic ups and downs.
To get started with BNPL, do get in touch with our eCommerce development services in Kochi
9. Optimize Page Speed
According to Akmai, “40 percent of consumers won’t wait longer than three seconds before they decide to leave a website.” Ensure your website is loading quicker than three seconds to keep customers on your website.
Page speed creates a better user experience and is also good for your search rankings.
To improve the speed of your website and keep your eCommerce conversion funnel smooth, get in touch with the top eCommerce development agency in Kochi. We help to reduce the load times on your page, by making use of compression software to minimize the size of data sent to the browser, and we help utilize caching and in-memory technology for any unnecessary access to the database.
10. Integrate Social Media Reviews to Your Site
Social integration helps to share content and engage fans. Get products in front of customers and build trust through social proof. See positive feedback and conversations related to your brand or product sooner.
According to Business News Daily, “92 percent of people trust recommendations from friends or family above all forms of advertising when making a purchase.”
User reviews and integration of social channels bring user-generated content directly into your product pages. You can drive trust and sales, hence.
It’s not always easy to drive conversions. Do reach out to our team for top ecommerce development services in kerala. We will be happy to review your current strategy and help you reach your marketing goals.