The stakes for retailers are higher, especially during the holiday season and in order to get ahead of competitors a rich visual experience has to be created and provided. With the onset of the pandemic, consumers are avoiding large crowds in-store and are opting to shop online from the comfort of their own homes. Shoppers can safely browse, purchase and also deliver gifts for their loved ones. So, is your site providing the best user experience? Are you happy with the e-commerce platform that you are currently using? Get in touch with our website development company for improved services.
Here are some simple ways by which brands can enhance their e-commerce sites to engage with customers in an improved manner. Also, getting in touch with us for web development services will boost your performance.
Concentrate on the product views
As consumers want to avoid stores, it is becoming more important than ever for retailers to provide an accurate and detailed account of the products online. Since shoppers can’t touch, feel, taste, or smell the products, it is important that what’s displayed on the website should give them an in-person sense of what they can expect when they receive their order. In order to do this, brands can take advantage of two main product view tools.
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Spinning product views
In a physical store, shoppers can choose an item and look at every angle of the product. Retailers can replicate this experience on online sales, by adding smooth spinning 360-degree product views. This allows viewers to turn the item with their fingers or mouse and a static spin can set imagery or interactive 360-degree videos. As shoppers are able to virtually turn over each item on-screen, it makes them confident of what they’re purchasing, decreasing return rates and increasing customer satisfaction.
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Yet another way to replicate the brick-and-mortar experience is to offer detailed zooming capabilities that will allow customers to get a close-up look at every part of the product. Providing a full-size, high-res version of the product image will be of great boost. Incorporating a clear picture with all the minute details with detailed zooming can boost the effectiveness of the website and encourage customers to “add to cart.”
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Shoppable and micro-videos are trending
Video is a powerful and persuasive platform and is the most effective way to communicate with consumers. Videos capture messages in ways that images can’t achieve. Video gives a fully captivating story that incorporates features like sound and movement. Brands can take a video one step further with shoppable videos and micro-videos.
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Shoppable videos let you list products alongside the video with the help of an expandable product bar. This enables visitors to interact with the products and find out more details. This tool enhances the user experience by linking visitors to the relevant pages. This makes the purchase process better and adds clickable hotspots that highlight the product’s exact location. Instead of only showing the links when the video stops playing, the links will start to appear throughout the entire video. This brings the products to life through interactivity. This thereby boosts click-through rates and elevates brand awareness.
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Consumers have short attention spans. Brands must therefore cut through the noise to get to them. That is the reason micro-video content and short five- to 20-second videos, can play a significant role in attracting viewers. For the video to be responsive enough, the video should fill the width of the screen and maintain its original ratio. If done correctly, this short format can create a mighty opportunity to boost engagement and conversions in just seconds.
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This is the season for microbrowsers
Beyond the actual eCommerce website, there’s an opportunity to unlock the power of “dark social,” or web traffic generated as people share the links through the private channels. Consumers are likely to use the private communications app called microbrowsers, such as Facebook Messenger, Slack and WhatsApp, to send these product links to loved ones.
While designing their e-commerce sites, brands must be sure that when a link unfurls into a thumbnail preview, an optimal image or video is displayed. Cloudinary’s 2020 State of Visual Media report found that link previews provide huge engagement opportunities. But many brands often overlook how their site design might impact the generated preview. If brands don’t pay attention to this, they risk losing valuable peer-to-peer recommendations that convert into sales and reads.
It gets unusual for the brands, and it becomes hard to predict what comes next. So, those who create a compelling and immersive e-commerce experience with the tips mentioned here will certainly win over customers. Get in touch with us for website development in Kochi and experience the change you had always dreamt of.