To succeed in online marketing, your website has to be effective. And website performance metrics are the key to determining that your website is working perfectly. There are numerous metrics available through Google Analytics and other tracking platforms and only a professional website development company can help you choose the apt one for your website.
Why Should You Track The Website’s Performance Metrics?
Tracking website performance metrics provides an insight into how users are behaving on your various pages. By identifying those actions and movements, you can see if they’re following the path that you’ve pre-charted for them.
And if they’re not, you can take measures to optimize your pages to drive visitors to the conversions that you’re aiming for.
Website metrics helps to track and diagnose issues with:
- Effectiveness of your content strategy
- Keyword ranking
- The best traffic sources
- Paid ad success
- Conversion rates
Top Website Performance Metrics to Track
The metrics to track will depend on your individual goals, these key website performance metrics mentioned below will provide a 360-degree performance review, regardless of business benchmarks.
Though the term website speed simply conjures load time, insights into this particular metric go much deeper.
You need to determine how your site is performing based on several speed-related functions.
Time to Title
This time measurement refers to the amount of time right from a visitor’s website request to the moment your site title manifests on the browser tab.
Time to Start Render
This is the amount of time elapsed between a user request and when content materialized in-browser.
Time to Interact
Referring to the time it takes from request origination and when the visitor can take an action, time to interact is also vital when it comes to how long a visitor will stay on your site.
To find these numbers for your respective pages, you may get in touch with our expert team at our web development agency in Kerala.
Number of Assets
“Assets” refers to the materials that compose your page. Text content, audio, video, etc. Each of these elements takes time to load and as you include more and more assets on a page, it can slow down your page-load time.
Some tools assess the size of your page and assets which you can always consider hosting on an external site to speed up on-page load.
This metric tracks the percentage of request issues that your site generates in comparison to the total number of requests. If there’s a rise in these figures, it indicates that you are about to run into a major issue. By keeping an eye on your error rate, you can understand and fix issues preemptively.
This metric indicates the number of users who are departing from your site shortly after arriving. This impacts conversions and your site’s overall performance and a high bounce rate can harm SEO. It can serve as an indicator that your site isn’t delivering what it promised.
This refers to a single browser that has accessed your site over a specified time frame. This can be daily, weekly, or monthly and this metric is valuable as it indicates growth.
There is a benefit in repeat return visitors and is essential for your brand growth. But, you must also see that your number of unique visitors is rising steadily.
By tracking traffic sources, you can determine where your traffic is coming from.
This matter allows you to determine where your visitors are coming from; organic search, social media, or referrals and if it’s leaning more toward a specific source, you can adjust your content strategy to rebalance.
Do get in touch with our agency which is the best web development company and we will help you determine what metrics to track on your website.
Only when you track your conversion rate, will you gain viability into the quality of your leads and know how effective your website is as a whole.
If you find that you have a low conversion rate and a high traffic rate, you can infer that your on-page conversion tactics are not working as well as those off-site. And this information will allow you to edit the properties of your site to better meet the needs of your visitors.
Top Pages Website
This metric lets you know which pages on your site are performing best. Also, you can keep an eye toward which pages are converting and which are not. By identifying what works, you can replicate that success for the other pages across your site as well.
Keyword rankings are in constant flux and a sudden drop can be cause for concern. Hence, of all the SEO metrics to track, keyword ranking should top your priority.
These allow you to double-check that your SEO strategy is working and you can tangibly measure your progress.
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Lead generation is vital to your organization’s growth. To gain a more analytical view of your lead generation strategy, there are three key website performance metrics that you should track: bounce rate, average session duration, and click-through rate (CTR).
Irrespective of the fact that whether you’re building a brand-new website or want to optimize your existing site for better performance, the above-mentioned 10 website performance metrics can help you gain a clear view of user behavior on your website, and it shows how your site is running overall.
Our agency for website development in Kochi helps you optimize functions that you can control, like site speed and number of assets, you can make your site much more user-friendly, encouraging visitors to spend more time on your pages.